For a greater good!
Celebrities have joined a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’ charity, Keep a Child Alive.
The entertainers plan to sign off of social media platforms like Facebook and Twitter on Wednesday, which is World AIDS Day. The participants will sign back on when the charity raises $1 million.
“It’s really important and super-cool to use mediums that we naturally are on,” Keys said in a phone interview from New York last week.
For the campaign – which also includes Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, Janelle Monae and Keys’ husband, Swizz Beatz – celebrities have filmed “last tweet and testament” videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths.
“It’s so important to shock you to the point of waking up,” Keys said. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”
Keys who has 2.6 million followers on twitter said, the foundation, which began in 2003, will accept donations through text messages and bar-code technology, which is featured in the charity’s Buy Life campaign and will raise efforts to support families affected by HIV/AIDS in Africa and India.
Of course media whore, Kootie/Kim Kardasian (pictured below) is the first to leak her ad for the cause.
Conversations Of A Sistah 
