Gillette’s latest ad features a Black father teaching his female-to-male transgender child how to shave off chin hairs that grew as a result of taking male hormones.
The new ad comes months after Gillette angered its customer base by shaming manliness as “toxic masculinity.” Gillette saw a dramatic drop in sales after the ‘toxic masculinity’ commercial debuted in January.
The new ad features a touching teaching moment between a father and FtM Canadian artist Samson Brown who is learning to shave for the first time as an adult.
“Now don’t be scared... shaving is about being confident,” says Samson’s father.
In a later scene, seated on a sofa with dad, Samson says she questioned the man she wanted to become while growing up.
“I’m at the point where I’m actually happy,” Samson says.
“It’s not just myself transitioning, it’s everybody around me transitioning,” says Samson.”
“Thank you so much Gillette,” Samson commented under the ad on the company’s Facebook page.
The company responded, “Thank you for sharing your story, Samson! We’re honored to showcase this special moment between you and your father and are proud to have you as a partner”.
“Thank you for your courage and confidence in sharing your journey to becoming your best self!”.
In the controversial “toxic masculinity” ad that aired in January, a narrator asked “Is this the best a man can get?”
The narrator added that toxic masculinity “has been going on far too long. We can’t laugh it off, making the same old excuses.”
The controversial Gillette ad has 791,000 thumbs up and 1.4 million thumbs down on YouTube.
The ads target the Black community because LGBT advocates believe Black people are homophobic.
Conversations Of A Sistah 
We live in a world where everything that mocks the Most High is glorified. Just wait. We’re gonna live to see pedophilia become “normal.” That’s the whole reason we’ve been sexualizing children over the past 10 years. So that 20-30yrs from now, you’ll be desensitized and it’ll be normal to have a child companion. Just watch.
Do you really think the Dance Mom’s show is for arts sake? RKelly’s concubine even mentioned it being the only thing he watched on TV. Smh…This ain’t normal. 😡
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They are constantly pushing the gay agenda in our communities! You have to ask yourself why? because we are a powerful people. That’s why. Smh. Beuatful black woman and look at this? SMDH
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Trace wassup? No show tonight?
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No show.
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wassup good people. did Trace announce no show?
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Hey Fam Mbrs.
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Hey y’all
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Wassup good people
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Waddup good people.
No show tonight. It was announced on the C.O.S Facebook page.
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Hello Fam
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Hey Hey
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Hello everyone
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Whatz good fam??
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So the NFL gets two male black cheerleaders to cheer and now Gillette decides to use Trans black people for their commercial 😒😒
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So a woman takes pills hormones etc to grow facial hair, only to shave? Huh? Smh idk, I digress.
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Of course it’s a black woman and of course it’s a black family. SMH they really pushing their agenda.
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The war on the black family structure is surreal.
White supremacy already defeated the black man with Maria and cave Becky.
Now white supremacy is focused on conquering the BLACK WOMAN. As she continues to strive and build for the black family.
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Confused
why shave the hair that you wanted because you’re taking male hormones? Ain’t that the point.
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God’s design for gender is determined by biological sex, not self-perception. SMH
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The father should have taught his daughter how to be a woman and what a real man is!
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Exactly!
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Maybe she see that in him.
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Yea men are wired differently. It’s more than just a hormone shot. Smh.
The agenda to weaken the black man continues.
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pathetic!
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One of things I enjoy about being a man, is my ability to grow facial hair, but counterfeit-Carl up there wants to shave hers off? Is pops going to teach her how to use a urinal, too?
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Counterfeit-Carl!? I am too tickled. 😆
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These Gillette razors are not made for black skin and a lot of black men don’t use them. They create bumps to our skin and we have to spend a fortune on razor relief products.
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This is not Divine Order.
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😯
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