Racism in America

Starbucks CEO: “I’m going to fix it”


In an emotional interview, the CEO of Starbucks, Kevin R. Johnson was confronted with the truth about racism in America. But racism is more than prejudice. It is, rather, the system by which prejudice is encoded into the laws and customs of a society so that, to take an example not quite at random, two black men can be arrested for waiting quietly on a prospective business associate to arrive for a meeting at Starbucks.

In the video above, the Starbucks CEO seem to sincerely express how he is going to fix the issue to understand how the incident happened and to ensure he doesn’t happen again.

Racism is alive and well in our society, so this conversation is far from over.

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37 thoughts on “Starbucks CEO: “I’m going to fix it””

    1. Good morning
      I swear everything happening in America today feels like we one generation back to the slave plantations 😐
      Reminds me of that episode from In Living Color

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  1. He’s going to make sure it never happens again in his store. You cant train grown people on how yo treat other people. I don’t care how many trainings he conducts

    Liked by 1 person

  2. That man got a wake up call racism is alive and well and was breeding amongst his staff. And owners now he’s going to see where the rest of those tickets are.😂that’s why he’s really closing his stores on May 29

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    1. Is his effort to gain his base back because he don’t wanna loose $$$$ or is he fareal sincere? How can we know?

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    2. Exactly
      Had the video of the 2 blacks guys being arrested had not gone viral would his actions still be the same? Hm. 😡😡

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    3. Had the video of the 2 blacks guys being arrested had not gone viral would his actions still be the same?
      ******
      I think so. The man seems sincere

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  3. Racial incidents happen everyday some don’t even make the news. If we boycotted every single one we would be exiled out of America. We need to pick and choose our battles people.

    I think the CEO is trying to rectify what happened because one manager does not represent the entire chain. Why boycott all?

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    1. I agree.
      One manager does not reflect the brand which is why he sprung into action on damage control denouncing how those men should’ve never been arrested.

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  4. Oh wow I’m giving him credit. He’s doing what is necessary to remedy the situation and like he said there’s a real problem in amerikka

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  5. I am a victim of racism every single day that I live. At the mall where older white women think I work instead of shop. At work where I can’t possibly be knowledgeable of my job. Racism is real and the sooner the powers that be realize it then and only then will it be eradicated 😡

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